Choosing the right platform is one of the most consequential early decisions in any digital project. Shopify is the fastest route to a reliable online store when you're selling physical products and want proven checkout, payments and app ecosystem support out of the box. WordPress remains unmatched for content-heavy sites — schools, media outlets, service businesses — where an easy-to-manage CMS and a huge plugin library matter more than raw performance.
Custom PHP earns its place when your product doesn't fit a template: directories, marketplaces, booking systems or anything with unusual business logic. It costs more upfront but avoids the long-term ceiling that off-the-shelf platforms eventually hit.
At BLIZ, we don't default to one stack — we start from your business model and constraints, then recommend (and build) whichever platform actually serves it best.
